After all, even if album sales are low, that’s still more revenue than they would have had if they hadn’t released an album. One of Hayes’s songs, “21,” reached its highest position on the Billboard Country Digital Songs chart at number 24.īut for some labels, they may see dropping the release of a physical album as taking away a possible source of revenue. It would probably be more challenging, but it's not something we're necessarily afraid of.” "Not all of fans understand or know about platforms like Spotify – they're still buying CDs at Walmart. “The country audience in general traditionally skews older," says Holley. This could be a strategy that works better with younger music fans, however, says Holley. 1 discovery format,” Holley said, “but not the be-all, end-all.” Country radio stations are “still the No. “We're starting to see an effective strategy in building a digital story first with 18- to 24-year-olds,” Jeremy Holley, the senior vice-president of consumer and interactive marketing at Hayes’s label Warner Music, told Billboard. (He later released the album “The 21 Project,” which included the tracks, at the end of 2015.) Hunter Hayes, a Grammy-nominated country singer, announced last year that he would be releasing multiple singles through streaming services and, later, iTunes but that he did not at that point have plans for any album that bring the songs together. So what are the advantages to a move like this? "This is an alternative to that that's not very expensive but can be highly effective.”īut Rihanna, a chart-topping artist, presumably doesn’t have to worry about that. “It's just so expensive these days to record an artist and make a video and put them out on the road to properly develop them," Jay Gilbert, a senior director at Universal's Music Enterprises unit and the person in charge of Universal’s digital-only label, said in an interview with The New York Times. At that time, saving money was cited as an important consideration. In 2004, Universal Music Group brought together various little-known acts to release their albums in the digital format only. Why many Republicans now oppose abortion exceptions for rapeĪvoiding the physical album has been tried for more than a decade.
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